Infographics – what does it tell us

In the world of 2021, everyone – in some way or another – is exposed to social media. People use it to keep in contact with family and friends, find recipes, explore travel options, or meet with like minded people with the same interests. The list could go on and on, and yet in this vast environment the intent of social media is basic. We use infographics, to show social media’s intent of engagement. “It (infographic) keeps people’s interest by lending a storytelling and visual element to what can be sterile research.” (McCabe)

This is effective because it provides the use case and purpose of social media. This infographic illustrates the reach of social media across demographics, market sectors, geographical and cultural environments. The most important component of this visual is strategy. There is a deliberate approach to reach an audience that can be applied in various design principles, but still has the intent to involve a targeted audience.

“6 Elements Social Media Strategy Infographic” by Maria Peagler is licensed under CC BY-ND 2.0”


Created by Susan Wilson, this work builds on the efforts of Jennie Goforth and Suchi Mohanty at U. of N.C., and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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